In which type of analysis are external macro-environmental factors considered?

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The correct choice is PESTLE Analysis because it specifically focuses on assessing the external macro-environmental factors that can impact an organization or project. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental factors. This framework helps analysts identify and analyze the broader context in which a business operates, allowing them to understand how external influences may affect strategic decisions and performance.

In contrast, Data Mining Analysis primarily focuses on discovering patterns and insights from large datasets, often without a direct connection to external macro-environmental factors. SWOT Analysis evaluates internal strengths and weaknesses alongside external opportunities and threats, but it does not systematically categorize external influences into distinct broader factors as PESTLE does. Descriptive Analysis is concerned mainly with summarizing historical data and trends, offering insights into what has happened, rather than evaluating external environmental conditions. Therefore, PESTLE Analysis is the most suitable approach for considering external macro-environmental factors.

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