What is one key question analysts ask before embarking on an analytics initiative?

Identifying who the stakeholders are is crucial before beginning an analytics initiative because stakeholders play an essential role in determining the objectives and the direction of the analysis. Understanding who the stakeholders are allows analysts to gather requirements effectively, align the analysis with business goals, and ensure that the insights generated will be relevant and actionable for the organization. Stakeholders typically include individuals or groups who have an interest in or are affected by the outcomes of the analysis, such as executives, department heads, and end-users.

Moreover, engaging with the stakeholders early on helps in clarifying their expectations, addressing their concerns, and understanding their data needs, which, in turn, informs the entire analytical process. By prioritizing this understanding before delving into technological aspects, budget considerations, or time management, analysts can create a more focused and impactful analytics initiative that truly addresses the needs of the business.